Oh no, Bezek trashes American Jews
Bezek, the largest telecommunications company in Israel, has a new commercial that pokes fun at American Jews. It really isn’t that funny, although I am sure that somebody will say that this reflects more Israeli trashing of diaspora Jews.
The commercial depicts an American, the Israeli entertainer Gido Gov, who had left Israel for America. Upon his return he can’t stop pointing out how a pool in the backyard, hot tub, and constant hot water are “standard” in America. It is only when he expresses amazement at the speed of the Internet that his friend, also Gidi Gov, says that 20 MB per second is standard in Israel, a sort of “take that” moment for the Israeli.
This campaign by Bezek reflects the upgrading of the Internet infrastructure in Israel. The Israel Electric Corporation is planning on building a fiber optic infrastructure, something that Bezek may be worried about.