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Srugim Meets the Academy

bitzah.jpg

For fans of Srugim who are having trouble in this bein ha-zemanim period, a new study claims that by living in the swamp, or similar swamps, an individual may actually be diminishing their chances of getting married. According to this study, a greater selection of potential mates isn’t necessarily good. It’s the Paradox of Choice at work.

Nati, it’s not your fault.

(Photo by Ava Gez)

One Response to “Srugim Meets the Academy”

  1. 1
    Yitzhak:

    Nice. Bokkek-Cohen, the study’s author, cites Dr. Sheena Iyengar’s work, mentioning her famous jam study: When Choice is Demotivating:
    Can One Desire Too Much of a Good Thing?
    . Schwartz, to whom you link, is apparently a popularization of her (and others’) work .

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